I use the term "bespoke" on this site and C&T as I know that most here understand its meaning. Most of its usage in actual day to day life seems to be centered around the concept of creating a phony air of exclusivity, to the point that it rather gags me. Its one of the latest marketing buzzwords - therefore losing much of its actual exclusivity.
Lepus - when I abbreviated "BS" - it didn't mean "bespoke" - rather an abbreviation for "bull excrement" - not sure where you are from - so not sure if there was a misunderstanding. Also your report of the software costing $399/month, does confirm my assessment of products being offered as the result of overly stated sales "spiels".
Fortunately, it sounds as if the pricing in this instance should prevent anyone from actually taking that plunge.
Even a borderline illiterate like myself would have needed persuasion to interpret "BS" as an abbreviation of bespoke (Be Spoke?). I was referring to what you called "sales spiel" in the quote, obviously a description of the presentation of the I Design, I Buy
product in a derogatory way, with the word "Spiel" alluding to an element of manipulation, or even deception. I'm not exactly sure where you see evidence of that though.
The more I learn regarding "the bespoke question", the more I'm inclined to think that attacking johnypeter
(and friends) for offering their products as an online option for bespoke tailoring businesses on the grounds of terminology is unjustifiable, unreasonable and unfair. In today's world it seems to be widely accepted that the word bespoke has assumed the meaning of made to order to individual specifications (including measurements), no more and no less. Savile Row can, according to their spokesperson, live with that, and the fact that some people on some forum get their knickers in a twist about it is really neither here nor there.
Why this forum was included to promote their products I don't know, it may just be because it is called "Bespoke Cutter And Tailor" and they came across it during their web search. I have not seen their pitch in the other place.
The more or less corresponding designation of the profession doesn't appear to be protected or reserved in other countries either. In Germany for instance anybody can set up shop and call themselves Ma▀schneider(in).
It is quite interesting, incidentally, to examine more closely the arguments brought forward by the parties in the 2008 ASA case, they contain some remarkable and intriguing points.